It was really close but they did it! Bridgerton Season 2 acquired 627.1 million hours viewed and it is currently standing above Season 1 with 625.5 million hours. Quite a (de)feat and all the more evidence that Netflix has enough reasons to keep the subscribers wanting more. New Stranger Things is just around the corner (Season 3 is still All-Time number three) and if you look into the All-Time Top Ten, you can see titles like Maid or Inventing Anna, suggesting that Netflix isn’t just piling seasons onto seasons, but it’s actually trying new things.
Building new and strong IPs through shows is something Netflix definitely knows how to do. You would need more than fingers on your hands to count successful shows that Netflix was able to sell along the way to international cable or terrestrial TV channels. Netflix can also create international shows with a huge global impact. It’s not just Squid Game but the Spanish TV show Elite as well. Debuting Season 5 two weeks ago brought solid numbers as Elite is now the most-watched Non-English show on Netflix.
Will that be enough to stop the increasing subscriber churn? With more SVOD services than ever, customers are pushed to rearrange their entertainment mix almost on monthly basis. What is the recipe to keep them on your side? Steady doses of quality content can be one way how to do it.